A social network, such as Facebook, can be a bit overwhelming. When an entrepreneur intends to use it for marketing their business, they need to learn some best practices. These 9 tips will get you started. Double check graphic sizes before having your graphic designer create any graphics for your ads as they are always…
Entrepreneurs are turning back to email marketing to combat the downfall of organic reach on social networks. It never actually disappeared, as savvy business owners still used it with great success, but it hasn’t been center stage since social media came through the door. Marketers have dusted off the adage, “the money is in the…
Have you noticed your organic reach on Facebook is steadily dropping off? Many solopreneurs with small budgets depend on social media to establish their credibility and reach new customers. However, with new algorithms and numerous other changes, social networks are becoming pay-to-play. If you don’t have the budget to pay, you need to look elsewhere….
Is email marketing history? Here is what the thought leaders say: “Not all email marketing is dead – only email considered “noise on the line,” boring email and spam. What is alive and well is smart email marketing.” Aaron Agius in Entrepreneur.com. “Email marketing is not dead. If you’re not using it, you’re losing.” Gary Vaynerchuk. “Nothing gets engagement like email….
If you’re starting your online business, you’re probably studying the thought leaders in your industry. This is a great way to learn from the best and discover what works and what you shouldn’t waste your valuable time doing. However, you should beware that mimicking the gurus can be detrimental to your success. Let’s take…
