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The First Step to Plan a Facebook Group Challenge

If you have a Facebook Group and are concerned about increasing interaction (aren’t we all?) then you may be considering a group challenge.  They are a proven way to increase interaction and get your group members involved. Developing a clear understanding of your goals prior to the challenge can be instrumental in achieving those goals,…

Top 8 Tips for Managing Your Online Reputation

Have you ever thought about your online reputation and that of your business? One of the primary goals of content marketing (and all its components) is to build your credibility and reputation. Here are my best tips for managing your professional reputation. Never underestimate how effective word-of-mouth marketing is.  Word-of-mouth is verbal or written recommendations…

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Is a Facebook Messenger Bot Right for Your Business?

Have you heard of Facebook Messenger bots or seen them in action? It’s a very interesting technology that allows a brand to connect directly with their consumers to help them with a problem. You can order a Domino’s Pizza from their bot or select a bouquet of flowers to be delivered from the 1-800-Flowers bot….