Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you look for someone with experience? Did you check the contractor’s references, or just take his word at face value? You are probably looked for evidence…
“You are not rich enough to be cheap.” This is one of my favorite quotes. It’s also something many entrepreneurs need to pay attention to. Why? It sums up why you shouldn’t try to do it all yourself and hire an expert for many of your business needs. When you invest in your business and…
People are savvy these days when it comes to the Internet. They aren’t just searching for fluff, but concrete facts and information that they can use. Content is king and people want as much of it as you can give them. However, customers are not swayed by a sales pitch alone. There has to be…
Once you’ve published your content, it’s time to market it to the masses. Yes, organic search engine results are wonderful and you’ve optimized to take advantage of that avenue but you shouldn’t rely on organic results completely. Think of how many people have online businesses and how many are in your industry. Chances are high…
