“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? Now, you sit down and plan out what you’re going to send to your…
For every channel or platform you will use to promote your content, be sure you know what works and what doesn’t. There’s no sense in wasting your time and money creating content without knowing the best practices, especially when the object of this content promotion is to expand your reach and to engage with your…
No matter how awesome your content is, if you’re sharing it on LinkedIn and your market spends all their time on Instagram, you won’t get any traction. But first things first: Do you know WHO your audience is? Have you created a client avatar with their unique demographics? This is a detailed representation of WHO…
