Most entrepreneurs realize that they need a social media presence to communicate with customers, decrease marketing costs, and increase sales, brand awareness, brand authority, traffic to their website and search engine rankings. However many of you struggle with how to be the most effective on social media. It very likely takes a large chunk of…
Many businesses have turned to webinars during the Coronavirus pandemic to keep their business running. While this format is familiar to some entrepreneurs, such as coaches, it is new to many and it’s worthwhile to learn a few guidelines and best practices before jumping on the webinar bandwagon. Haphazardly running a webinar can cause a…
There’s a lot of fluff on the internet but most people aren’t just searching for fluff. They want concrete facts and information that they can use to solve a problem. Give them the content they need and use emotional marketing to get them to act. Customers are not swayed by a sales pitch alone and…
A friend and I were talking about the need to use relationship marketing or, in other words, build a relationship with your website visitors and social media audience. As a business coach, she often has to explain the need for relationship building to her clients. This was her observation: ” What are they doing to…
