Does your brand live up to expectations? When we talk about branding in a business sense, the first thing people think of is logos and color palettes. While these are important elements to a company’s brand branding is more about how you set up your company to stand out from the crowd. Branding incorporates your company’s…
If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your employees or contractors; with your customers; with your prospective customers; and with your local community. In fact, it’s nearly impossible to run any kind of profitable business without forming a variety…
Here’s the number one question I hear—not only from new product creators but even from seasoned business owners: “How do I find a good idea?” What they really mean, of course, is “How do I find an idea that will sell?” No one wants to spend days or weeks or more planning, developing, and launching…
If your content, such as social media posts, blogs, and articles, isn’t performing how it should, take time to review it to see if you are making these 6 Common Content Marketing Mistakes. 1. Starting without a content marketing strategy. If you’re winging it, you will get lost. This plan is your business map to…
