The key to increasing your income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and down-sells. (For more information check out Forbe’s article, A Beginner’s Guide to Upselling and Cross-selling.) But what about the follow-up? Do you contact…
A well-thought-out sales system to handle sales, follow-ups, and even customer support automatically is a necessity to build a profitable business. At its most basic, your sales system must contain: Your funnel. This begins with discovery (the top of the funnel) and continues through low-cost products and services, right down to your high-end VIP coaching program. …
How do you handle customer onboarding and support? Do you continue to nourish the relationship once a prospect has decided to purchase? I have worked with many coaches who offer similar services and have comparable credentials but see very different results. A primary factor in this is their customer support system. I’m sharing two stories…
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic and consistent in how you present yourself. What is authenticity? Other than being a commonly-used buzzword these last…
