Starting a small business—or even keeping one running—can be tough. In fact, research from JP Morgan Chase reveals that “roughly a third of new businesses exit within their first two years, and half exit within their first five years.” That’s a sobering statistic! But what if you’re an introvert? Does that lessen your chances of entrepreneurial success? Not at all!
Many former U.S. presidents, first ladies, artists, writers, and prominent business leaders are introverts. I am also an introvert and have run a successful business for 20+ years. So before you think the odds are against you, consider these seven valuable tips.
1. Play Up Your Strengths
Do what you do best—and do it well. Your strengths will set you apart in business. Let them be your main selling points, and don’t allow others to convince you to focus on your weaknesses or areas where you lack confidence. Your strengths make you unique, and confidence can be built over time.
Over the years, many people have encouraged me to step out of my comfort zone, suggesting that I do Facebook Lives or create videos featuring myself. I gave it a try, but since it went against my nature, it didn’t feel authentic or effective. Instead, I explored alternative ways to leverage the power of video marketing that aligned better with my strengths.
2. Start Small When Building Your Business
Rome wasn’t built in a day, and neither were Apple, Microsoft, Nike, or Pizza Hut. It takes time and dedication to build a successful business. One common factor among thriving businesses is that they all started small.
Don’t pressure yourself to make a million dollars in your first year. Instead, focus on steady, sustainable growth. Prioritizing quality over rapid expansion ensures you build a loyal customer base. Consider these statistics:
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62% of customers share their bad experiences with others (Salesforce Research).
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It takes 12 positive experiences to make up for one negative experience (Ruby Newell-Legner’s Understanding Customers).
By focusing on quality, you set the foundation for long-term success.
3. Define Your Own Style
Your business is a reflection of you. Don’t feel pressured to follow someone else’s blueprint from decades ago. Instead, define your own style and stay true to it.
This doesn’t mean you should ignore advice or refuse mentorship. It does mean, however, that you shouldn’t have to change fundamental aspects of yourself to fit someone else’s vision of success. Your unique approach will help distinguish your business from the competition.
4. Step Outside Your Comfort Zone
Every entrepreneur—introvert or extrovert—will need to step outside their comfort zone at times. Growth requires discomfort, and success often lies just beyond the boundaries of what feels familiar.
For me, this meant embracing video calls. Initially, I was uncomfortable with them, but many of my clients prefer video communication. Over time, I adapted, and now I handle them with ease. The more you push past discomfort, the more you grow—not just as an entrepreneur but as a person.
5. Listen to Your Intuition
Introverts have a natural ability to listen, often directing that skill toward others. However, when running a business, it’s just as important to listen to yourself. Trust your instincts and don’t dismiss that inner voice—it could be the key to making the right decision at the right time.
If something doesn’t feel right, take a step back and reassess. Ignoring your intuition can lead to regret, so take the time to reflect before making major business decisions.
6. Be Intentional in Every Step
Social media is a powerful tool for growing your business, but it can also be a pitfall if not used wisely. Be intentional about what you share. Avoid oversharing personal details, especially in today’s politically charged climate, as it could alienate potential clients.
Similarly, be deliberate in your business decisions. Have a plan and take thoughtful steps toward your goals. Intentionality will help you create a brand that resonates with your audience and stands the test of time.
7. Leverage Your Natural Strengths as an Introvert
Being an introvert doesn’t mean you can’t succeed in business—it just means you’ll do it differently. Your thoughtfulness, mindfulness, and ability to listen can be your greatest assets. Use them to create meaningful connections, build trust, and grow a business that reflects your strengths.
Success as an introvert is not just possible—it’s probable when you embrace who you are and use it to your advantage. Stay true to yourself, trust your instincts, and take intentional steps toward your
goals. Your journey as an entrepreneur is yours to define!
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