When you are just starting out with social media marketing, you may be tempted to jump in and start posting, tweeting, and sharing like a social media marketing machine. Many people are so excited to get started they include the top 3 or 4 platforms in their social media marketing mix from day one. This…
Most entrepreneurs have embraced the concept of content marketing and its necessity in growing their business. If you market online you are familiar, at least on a basic level, with blogging and social media and how you can use them to market your product or service. We all know the days of high pressure sales…
Is your list full of prospects but they never convert to customers? All those leads are worthless if you can’t entice them to buy. This can be extremely frustrating to entrepreneurs. How do you efficiently convert all those prospects to customers? There are 7 psychological triggers that have been proven to consistently convert leads. Pain…
Remember what you had to do to find information twenty years ago? If you wanted to research how to market your new service, you got in the car and drove to the library. Once there you consulted the card catalog (remember them!) and then combed the tombs of books or magazines to find the information…
“Storytelling will topple other marketing silos, emerging as the ultimate audience-reaching tactic. Existing marketing silos will fall apart as content, data and technology emerge as the only way for brands to reach consumers through storytelling.” ~Michael Brenner – prediction in blog post: 2015 marketing trends and predictions His prediction was on target. Storytelling makes your…
Are you contemplating entering the exciting world of entrepreneurship? In my last blog post, I discussed the advantages and disadvantages of being your own boss. (Click here if you missed it.) Today, I will review the characteristics that most entrepreneurs have in common. Keep in mind that even if you don’t have every trait described…
How do you know you are ready to take the leap to entrepreneurship? It is true that almost anyone can start and run a successful business. There are distinct advantage and disadvantages to being your own boss. Let’s take an in-depth look at the advantages and disadvantages of owning your own online business. Remember, only…
The success or failure of your business is a direct result of your productivity. If you work efficiently it will reduce your costs and increase your profits. On the other hand if you waste time, energy and money, your profits will suffer along with your business. You may soon join the ranks of 9 out 10 startups…
If you want people to easily consume your content and understand what you are saying, it needs to have a solid structure. Not only will this make your content more consumable to your target audience but it will also make the writing process easier for you. We can all use tools to make content creation…
