As the holiday season approaches, solopreneurs everywhere are preparing for the beautiful chaos that comes with it—full inboxes, last-minute requests, end-of-year planning, and the pressure to “do all the things.”
But here’s the truth: holiday marketing doesn’t have to be overwhelming.
With the right systems (my favorite word!) and a clear plan, this season can actually become one of the most flow-filled and profitable times of your year.
Whether you’re a seasoned service provider or just getting started, these holiday marketing ideas will help you show up with intention, attract the right clients, and make the most of the festive energy—all without burning out.
🎄 1. Deck the Halls—AKA, Refresh Your Website
Your website is often the first place clients land, so give it a little holiday sparkle.
This doesn’t mean turning it into Santa’s workshop—it can be as simple as:
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Rotating in a festive banner
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Updating your homepage headline to reflect your holiday offers
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Swapping a few photos for something warm and seasonal
A simple visual refresh signals that you’re active, intentional, and ready to serve.
💌 2. Send a Personalized Holiday Greeting
In a digital world, a thoughtful message stands out.
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Send a personalized holiday card to clients and partners
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Go a step further and mail an actual paper card (huge relationship builder!)
It’s a small gesture with big impact, especially in a season when people crave connection.
🎁 3. Host a Social Media Giveaway or Contest
Social media engagement skyrockets during the holidays—take advantage of it!
Host a lighthearted, on-brand contest that encourages participation.
Ask people to:
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Share your post
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Tag friends
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Answer a seasonal question
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Or use a festive hashtag
Offer a prize that aligns with your services so you’re attracting the right audience.
📺 4. Host a Virtual Holiday Event
Your clients are already online—meet them where they’re comfortable.
You could host a:
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Mini training
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Live Q&A
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Behind-the-scenes studio tour
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Holiday-themed workshop
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Sneak peek of 2026 offers
Keep it fun, helpful, and on brand.
🎬 5. Create a Holiday-Themed Video
Video is one of the fastest ways to build trust and connection.
A simple holiday video could include:
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A year-end thank-you message
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A highlight reel of your business milestones
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A fun “holiday greeting” clip (JibJab is great for this!)
Share it everywhere—your website, email list, and all your social channels.
🔍 6. Optimize Your Holiday SEO
Service providers absolutely benefit from seasonal SEO too.
Think:
“Holiday business support,” “year-end systems cleanup,” “holiday marketing help,” “New Year planning services,” etc.
Write a blog or two with these keywords baked in, and watch your visibility rise.
🎨 7. Offer a Holiday-Themed Class or Workshop
Share your expertise in a festive way:
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A year-end planning workshop
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A “holiday systems reset” session
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A New-Year-prep training
Seasonal education positions you as the go-to expert and helps you generate revenue before the end of the year.
💳 8. Make Working With You Easy (Like…Really Easy)
If your checkout process feels complicated, people won’t complete it—especially during the hectic holiday season.
Review your systems:
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Streamline your booking flow
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Reduce unnecessary steps
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Offer multiple payment options
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Make your service descriptions ultra-clear
If it’s smooth, simple, and stress-free, conversions will follow.
✍️ 9. Create Holiday-Resonant Content
Your audience is in a seasonal mindset—tap into it.
Share:
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Holiday tips
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Year-end checklists
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New Year goal-setting content
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Gift-style guides for service providers
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Personal reflections and gratitude posts
This keeps your brand top-of-mind and deeply human.
🌍 10. Embrace Cultural Diversity
Not everyone celebrates the holidays the same way.
Inclusive content helps you reach more people and demonstrates that you value all traditions—something that strengthens your brand in meaningful ways.
❤️ 11. Partner With a Charity
Giving back is powerful—for your soul and your brand.
A few of my favorites:
Sweet Dome Chicago
Supporting Ukrainian refugee families with housing and stability.
The Trevor Project
Providing crisis support for LGBTQ youth.
If there’s a cause close to your heart, weave it into your marketing—your audience will appreciate your purpose-driven approach.
Holiday Marketing Doesn’t Have to Be Hustle
This season is an opportunity to connect more deeply with your audience, serve with intention, simplify your systems, and end your year with clarity and momentum.
And if you want even more systems, structure, and simplicity in your business…
📘 Ready to Make Holiday Marketing (and Your Entire Business) Flow?
My bestselling guide— 11 Systems for the Overwhelmed Entrepreneur,
shows you the exact steps to build the systems that support your growth, your energy, and your freedom.
Wishing you a beautifully aligned, joy-filled, and ease-powered holiday season. 🎁✨