Remember what you had to do to find information twenty years ago? If you wanted to research how to market your new service, you got in the car and drove to the library. Once there you consulted the card catalog (remember them!) and then combed the tombs of books or…
“Storytelling will topple other marketing silos, emerging as the ultimate audience-reaching tactic. Existing marketing silos will fall apart as content, data and technology emerge as the only way for brands to reach consumers through storytelling.” ~Michael Brenner - prediction in blog post: 2015 marketing trends and predictions His prediction was…
Are you contemplating entering the exciting world of entrepreneurship? In my last blog post, I discussed the advantages and disadvantages of being your own boss. (Click here if you missed it.) Today, I will review the characteristics that most entrepreneurs have in common. Keep in mind that even if you…