Business Branding for Solopreneurs: Part 1 What is Branding?

If I asked you, what is the most important aspect of building a successful business? You may answer leadership, marketing, key resources, value proposition or identifying your target market. While I can’t disagree with these, one of the most import cornerstones of any highly successful business is branding. However, this…

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Social Media is a double-edged sword. Follow these tips and don't get cut.

When you are just starting out with social media marketing, you may be tempted to jump in and start posting, tweeting, and sharing like a social media marketing machine. Many people are so excited to get started they include the top 3 or 4 platforms in their social media marketing…

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