Many entrepreneurs I talk to about social media marketing or blogging quickly get overwhelmed at the thought of 'creating all that content!'. Their minds are quickly put to rest when I explain content repurposing and it's benefits. If you’ve been in business for more than a few weeks, chances are…
No matter what type of business you have, you need to publish quality content. There are people who want and need your products or service, and the goal of your content marketing efforts is to connect with them. One aspect that makes any piece of content more effective is the…
“43% of millennials rank authenticity over content when consuming news. They first have to trust a company or news site before they even bother reading the content that they produce.” (Source: Forbes) Your content needs personality. We buy from people and companies we like. And we like companies because they…