Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business, was trying to determine the ROI on his social media efforts and he was frustrated. He was tracking his analytics…
Meet Jolene. She is an online business woman like many entrepreneurs. Jolene has thrown herself wholeheartedly into using content marketing to promote her business. She blogs regularly and has a presence on social media platforms. She’s got it going on. Now, Jolene is becoming frustrated because her audience is not…
Conversion Rate: The percentage of visitors who take the desired action. (Source) In order to measure the conversion rate of your blog posts, your readers must take action. Each post must include a Call to Action that invites, encourages, or motivates your reader to take the next step with your business.…