I believe most entrepreneurs realize having a presence on social media is a necessity and, on some level, engage in social media marketing. However, what many people don’t realize is it's not a quick avenue to massive website traffic and doesn’t result in an immediate return on investment (without a significant…
(I wrote this article in 2016 and it has been one of my most popular. So, I decided it was a good time to review and update it.) Most business people today understand that social media marketing needs to be a part of their marketing strategy. If you haven’t jumped…
My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a struggling entrepreneur, Jim wanted to know how to measure the ROI on his social media marketing. I discussed the first…