Branding

Business Branding for Solopreneurs: How to Increase the Reach of your Brand and Grow your Business

This is part 5 of my series on business branding for solopreneurs. You can find the other posts here:  (Read Part 1. Read Part 2. Part 3. Read Part 4.) Let’s look in this final installment at how to increase the reach of your brand. Launching a new brand can be a…

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October 22, 2016
Branding

Business Branding for Solopreneurs: Part 3 Branding Challenges

In the first and second part of this blog series, we looked at what branding is and why it’s important to solopreneur.  (Read Part 1. Read Part 2.) Let’s look in part 3 at some of the branding challenges you may face. There are a couple of branding challenges for solopreneurs…

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October 17, 2016
Branding

Business Branding for Solopreneurs: Part 1 What is Branding?

If I asked you, what is the most important aspect of building a successful business? You may answer leadership, marketing, key resources, value proposition or identifying your target market. While I can’t disagree with these, one of the most import cornerstones of any highly successful business is branding. However, this…

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October 12, 2016