Webinar Success: Support Personnel You Need
While you can certainly host a webinar all on your own using various types of technology, it’s better if you get some help. This will be worth your investment, if only to save you the frazzled nerves! Many people know from the beginning that will want assistance while others may be unsure. You can assess whether or not you can do it yourself by testing some of the technology, such as bridge lines, in advance. You want to do a trial webinar with friends and colleagues and then decide whether it’s less stressful to get help or continue on your own.
Consider these seven basic support roles:
Tech Support – This is really important if you’re not experienced with webinars. There are people who are and they can help you with all the technical aspects of setting up your webinar, and assist your audience with issues.
Speakers – You may not think of speakers as support, but they are. If you have guest speakers, then some of the pressure is off your back for creating a successful webinar. Choose people who market to your audience but who aren’t direct competition.
Webinar Organizer – A professional webinar organizer sets up webinars, including the technology and sales or opt in pages. They will even monitor your webinar live during the event to ensure everything goes off without a hitch.
Customer Service – You may want to set up special customer service for webinar subscribers so that they can get their tech questions answered faster.
Chat Monitor – The reason having a chat monitor is so important (and this is even if you don’t hire anyone else to help) is because they sign on as if they’re a guest, and see exactly what the guests see. They can alert you to anything that is going wrong (or right).
Co-Host – The great thing about having a co-host is that you can feel as if you have some support, if only moral. They don’t even have to say anything, but they can take part by helping introduce you to the audience and monitor the chat.
Miscellaneous Assistants – You may want assistants who help with ensuring that prize winners get their prizes, that unanswered live questions are answered via autoresponder within 24 hours of the event, and more.
Each of these roles don’t have to be filled by different people! Many virtual assistants or webinar managers can handle all of them.
You can certainly host webinars without any help, but you’ll find that you’ll be more successful if you get help where you need it. If nothing else, have someone available to help out if something goes wrong so that you don’t have to deal with it on your own. Having that person will be very helpful, and if nothing else, they will be good moral support.