You frequently read “Content is King” as you surf the net. Bill Gates is credited with the first utterance of the term in 1996. If you would like to read a detailed history and explanation, take a look at this SilkStream.net blog. New entrepreneurs may ask, “Why should content marketing be a major player in…
When you host a multi-speaker webinar, one of your biggest concerns, outside of technology playing nice, is likely to be whether or not your speakers will stay on track during the event. As a moderator for many different webinars, I have worked with hosts who are very adept at keeping the conversation on topic and…
Are you a new entrepreneur, who knows the value of creating a list but doesn’t know how to do it? Maybe you think, “Why should anyone opt in for my list? We all get too many emails!” Or maybe you are an established business looking for another revenue stream or ways to create interest in…
If you have a social media presence, and you should, make sure you are presenting your business in a way that will encourage interaction. Follow these seven steps to get started. You social pages and profiles should be beautiful and professional. Remember, your social media pages are very likely the first thing your target audience…
Many coaches and entrepreneurs market their webinars or use them to market their services. They can be a powerful tool for marketing. One question my clients often ask is, “How long should my webinar be?” Keeping your webinar at a good length really depends on the topic and your audience. In general, 60 minutes is…
There’s a question buzzing around the content marketing world. It’s hotly debated with industry experts on both sides. You’ve probably asked the question yourself. What is this intriguing question everyone is talking about? How long should my blog post be? Let’s review what industry thought leaders are saying. “Don’t write long blog posts if you…
When you are just starting out with social media marketing, you may be tempted to jump in and start posting, tweeting, and sharing like a social media marketing machine. Many people are so excited to get started they include the top 3 or 4 platforms in their social media marketing mix from day one. This…
Most entrepreneurs have embraced the concept of content marketing and its necessity in growing their business. If you market online you are familiar, at least on a basic level, with blogging and social media and how you can use them to market your product or service. We all know the days of high pressure sales…
