Do you have to acquire a list of credentials as long as your arm in order to start your own profitable business? Of course not. But exactly which credentials, degrees, licenses or professional accreditations you’ll need does depend on what type of business you wish to start. Some absolutely need accreditation while some don’t. You…
Conducting business via the internet has become a popular choice in recent years. The advantages to a fledging entrepreneur are huge. Here are a few: Many online businesses are low-cost to set up. The marketplace is worldwide making it easy to do business with people from around the globe. You don’t have to hire help…
This is part 5 of my series on business branding for solopreneurs. You can find the other posts here: (Read Part 1. Read Part 2. Part 3. Read Part 4.) Let’s look in this final installment at how to increase the reach of your brand. Launching a new brand can be a lot of fun. Everything is…
This is part 4 of my series on business branding for solopreneurs. You can find the other posts here: (Read Part 1. Read Part 2. Part 3.) Let’s look in part 4 at how to build your brand so it stands out in the crowd. There are a number of ways to build your brand and…
In the first and second part of this blog series, we looked at what branding is and why it’s important to solopreneur. (Read Part 1. Read Part 2.) Let’s look in part 3 at some of the branding challenges you may face. There are a couple of branding challenges for solopreneurs that you need to keep…
In the first part of this blog series, we looked at what branding is, its roll in client acquisition and a smidgen of why its’ important for you, the solopreneur. (If you missed it, click here to catch up.) Let’s look in part 2 at why branding is important for the solopreneur. Why should you…
If I asked you, what is the most important aspect of building a successful business? You may answer leadership, marketing, key resources, value proposition or identifying your target market. While I can’t disagree with these, one of the most import cornerstones of any highly successful business is branding. However, this is often one of the…
As I talk to other entrepreneurs, one of the biggest problems many of them face is they don’t have the time to do everything they need to do. As a result, there is always something falling through the cracks. Often one of those items is social media marketing. If you look at the results of…
Having a great product/service just isn’t enough when it comes to selling online. You have to show your reader WHY your service is great for THEM. In addition, if you sell the same service or product as other merchants, you have to set yourself apart from the competition, to make your offer the most attractive to your…
When it comes to content creation, many entrepreneurs just get stuck in publishing mode. We keep publishing content because it’s supposed to help us grow our businesses. You can grow your business this way of course but you need to make your content work harder for you. Even though content itself is very important, it won’t…
