When you sell products online, a great way to get the word out about your offerings is to have an army of people beside you. These people will represent your brand, refer your brand, and encourage people to buy your brand. As a result, you can end up with loyal customers, who will eventually do…
Mike, a sales coach, came to me frustrated and ready to throw in the towel on content and social media marketing. He told me he had been consistently posting his blogs and staying active on three of the leading social media platforms. He posted high-quality content but was not getting any interaction from his target…
When you’re planning to start your service business, it is crucial to incorporate a marketability evaluation. At its core, the purpose of this is to answer the basic questions: Who will buy this service? How much will this service cost? If you’re a new entrepreneur, you may be unsure of what “marketability” is. So let’s…
Just as your target audience are all individuals who need individual approaches, strategies, and motivation, so are the many ways you can create the irresistibility factor in your service. Create a Price Point that is Irresistible – Both to You and Your target customer! The price point of your service can make or break attracting…
It’s important to take the time to ensure you’ve chosen the right business for you. And once you’ve decided what type of business makes you passionate, what type of customer needs you, and what training you need, you’re well on your way to finalizing your plan to become a successful entrepreneur. This will help you…
One absolute essential for any entrepreneur, in any business, is to understand both human psychology, as well as the psychology of the consumer. That’s the “what makes them tic” part that drives people to seek your services. And understanding psychology in general will set you above many a competitor. Your Management Style Having a good grasp…
My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a struggling entrepreneur, Jim wanted to know how to measure the ROI on his social media marketing. I discussed the first four metrics in part one…
Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business, was trying to determine the ROI on his social media efforts and he was frustrated. He was tracking his analytics on Facebook and Twitter but…
