Have you ever struggled with following up on leads through email? You’re not alone. Many people find it challenging to craft the perfect follow-up email that achieves their goals. But fear not, because I’m here to share some insights on how you can master the art of email follow-ups. In this blog post, I’ll discuss…
Ask any successful business owner and she’ll tell you, the faster you can move a potential client from the “prospect” side of the ledger to the “buyer” side, the higher your profit margins will be. That’s why millions of dollars have been spent studying marketing strategies, client onboarding methods, follow-up contact, and more. As an online…
Ugh, why am I talking about the holidays in October? Take one look around at your local big box store. You’ve seen the ghosts mingled in the Christmas Tees! While I’m not advocating hanging up the mistle toe on October 1, it IS time to start planning for your Black Friday promotions. So take a…
Do you use an email marketing service? Are you happy with it? These services are a dime a dozen so you shouldn’t settle! There is an abundance of providers and products available and each one is pitched as the next best thing. Comparing products can be a time-consuming process but it is well worth the…
As an entrepreneur who takes advantage of the internet for marketing you are familiar, at least on a basic level, with blogging and social media and how you can use them to market your product or service. We have embraced the concept of content marketing and its necessity in growing our business. But is should…
Do you ever wonder how effective your website is in reaching your target audience? After you put in all the time and money to create, update and maintain your website, how many people are even bothering to read it? You can get a good indication when you look at your bounce rate. Bounce rate is…
One way to spend more time doing what you love is to delegate or automate your weekly marketing tasks. Think about all the content you create and ways you promote your business, both online and offline. Do you really have the time or desire to do ALL these tasks yourself? Here are a few ideas…
Many entrepreneurs don’t think about leads and instead focus just on sales. They believe the goal of their website is to convert as many visitors as possible and to maximize their sales. The irony is that this actually ends up driving a lot of potential customers away and actually reducing profits significantly. Why is that?…
Many people consider being an introvert a huge roadblock for success. Nothing could be further from the truth. In fact, introverts account for more than a few highly successful people, including: Albert Einstein Bill Gates JK Rowling Warren Buffett Dr. Seuss Barack Obama So if you’re an introvert, you’re in excellent company – and in…
Every business owner knows that the holiday season is a busy time, but in order to draw in as many customers as possible, you need to focus on marketing. By laying the groundwork for a successful holiday season with a targeted marketing strategy, you can boost your sales throughout the final months of the year….
