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Outbound vs. Inbound Marketing: Which One is Best for You?

ByKaren Repoli

Do you know the difference between inbound and outbound marketing? They differ in their focus and techniques. Outbound marketing generally involves advertising, cold calling, direct mail and other often aggressive techniques to reach the largest number of people possible. If you prefer a more subtle approach, inbound marketing is for you. Inbound marketing is promoting…
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Hate Sales? Focus on Lead Generation and Knockout Inbound Marketing

ByKaren Repoli

Many entrepreneurs don’t think about leads and instead focus just on sales. They believe the goal of their website is to convert as many visitors as possible and to maximize their sales. The irony is that this actually ends up driving a lot of potential customers away and actually reducing profits significantly. Why is that?…