Conversion Rate: The percentage of visitors who take the desired action. (Source) In order to measure the conversion rate of your blog posts, your readers must take action. Each post must include a Call to Action that invites, encourages, or motivates your reader to take the next step with your business.…
Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs” they can get. However, the smart marketer knows that social networking is not a one-way lecture, but a means of…
Not Creating a Content Marketing Plan Content is essential for your online marketing success. Achieve greater success by taking the time to plan your content. Learn More Not Getting to Know Your Audience Your target market will tell you everything you need to know in order to connect them to…