There's a lot of fluff on the internet but most people aren’t just searching for fluff. They want concrete facts and information that they can use to solve a problem. Give them the content they need and use emotional marketing to get them to act. Customers are not swayed by…
A friend and I were talking about the need to use relationship marketing or, in other words, build a relationship with your website visitors and social media audience. As a business coach, she often has to explain the need for relationship building to her clients. This was her observation: "…
I believe most entrepreneurs realize having a presence on social media is a necessity and, on some level, engage in social media marketing. However, what many people don’t realize is it's not a quick avenue to massive website traffic and doesn’t result in an immediate return on investment (without a significant…