The New Year is often the time entrepreneurs think about updating their websites or undertaking a total redesign. You should make sure to do some careful planning before you make the first change to your site. I addressed the 9 fundamental elements you need in this post. Today, I want…
Your website is your storefront. In many cases, it provides a prospect’s first impression of your company. You know what they say about first impressions; you can only make one and it better count. The good news is that keeping in mind a few fundamentals and making a few simple…
After you identify your target market (more on that here), it’s time to provide a solution to their problem(s). How do you know what their problems are? Quite simply, observe what is spoken about (or complained about) online. Watch what happens in the relevant groups you belong to on…