In a 2015 study conducted by Microsoft, it was revealed that we now have an attention span of eight seconds–making our attention span shorter than that of a goldfish (at nine seconds). Your readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse…
A few weeks ago I published a post titled, Mailing List Management: Starting at the Beginning, which explained that choosing an email marketing service should not be your first step in setting up your list. A reader messaged me this week and said she had done her background work according…
Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services, but those of your JV and affiliate partners as well.…