(I wrote this article in 2016 and it has been one of my most popular. So, I decided it was a good time to review and update it.) Most business people today understand that social media marketing needs to be a part of their marketing strategy. If you haven’t jumped…
Many entrepreneurs choose to concentrate on building their social media followers and seldom give any thought to creating and growing a list. Social media followers are valuable but they don’t grow the one list you actually own. And it leaves your audience susceptible to the whims of Mark Zuckerburg (Facebook),…
It’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest services and products Your latest must-have discovery That epic blog post you just wrote The trouble…