How do you feel when you read the words Search Engine Optimization (SEO)? Do you experience a sudden feeling of confusion and dread? Does your brain shut down or go into flight mode? Take a deep breath and stay with me. It will be all right. Really. The basics of SEO are not difficult and…
Do you ever wonder how effective your website is in reaching your target audience? After you put in all the time and money to create, update and maintain your website, how many people are even bothering to read it? You can get a good indication when you look at your bounce rate. Bounce rate is…
Your website is your ‘storefront’ on the internet and represents your business online. However, many entrepreneurs are focusing on social media and connecting with their audience there. This is an excellent marketing strategy but you have to remember that Facebook and Instagram are owned and controlled by other people. Do you really want your business…
(This week I welcome guest blogger, Lindsey Weiss is the co-creator of Outbounding, with some recommendations for how to handle one of an entrepreneur’s worst nightmares – a data breach.) No small business owner wants their customers’ data to fall into the wrong hands – or any other hands for that matter. But data breaches…
Search Engine Optimization(SEO) is one of the things that many entrepreneurs don’t understand and tend to push to the back burner. But it’s something that every business owner needs to do if you want to be certain your website is effective. Implementing good SEO practices will increase the amount of traffic that flows to your…
A website is a must-have asset for all businesses and I have recently received a lot of questions about WordPress and it’s benefits. It is my #1 recommendation for a website platform and I am not alone. In fact, according to information compiled by W3techs, WordPress is the most used CMS with a 61.8% market…
The New Year is often the time entrepreneurs think about updating their websites or undertaking a total redesign. You should make sure to do some careful planning before you make the first change to your site. I addressed the 9 fundamental elements you need in this post. Today, I want to expand on that with…
Your website is your storefront. In many cases, it provides a prospect’s first impression of your company. You know what they say about first impressions; you can only make one and it better count. The good news is that keeping in mind a few fundamentals and making a few simple tweaks to your website can…
What is your biggest struggle in your online business? This question may bring a variety of responses, however, nearly anyone who runs an online business would say “getting more traffic to my site” is in their top five. You need traffic to build an email list. You need traffic to make sales. You need traffic…
How do you feel when you read the words Search Engine Optimization? Do you experience a sudden feeling of confusion and dread? Does your brain shut down or go into flight mode? Take a deep breath and stay with me. It will be all right. Really. The basics of SEO are not difficult and may…
