Have you noticed your organic reach on Facebook is steadily dropping off? Many solopreneurs with small budgets depend on social media to establish their credibility and reach new customers. However, with new algorithms and numerous other changes, social networks are becoming pay-to-play. If you don’t have the budget to pay,…
Is email marketing history? Here is what the thought leaders say: “Not all email marketing is dead - only email considered “noise on the line,” boring email and spam. What is alive and well is smart email marketing.” Aaron Agius in Entrepreneur.com. “Email marketing is not dead. If you’re not using it, you’re losing.” Gary Vaynerchuk.…
If you’re starting your online business, you’re probably studying the thought leaders in your industry. This is a great way to learn from the best and discover what works and what you shouldn’t waste your valuable time doing. However, you should beware that mimicking the gurus can be detrimental…