Entrepreneur

Why You Need to Use Psychology in your Service Business

One absolute essential for any entrepreneur, in any business, is to understand both human psychology, as well as the psychology of the consumer. That’s the “what makes them tic” part that drives people to seek your services.  And understanding psychology in general will set you above many a competitor. Your Management…

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November 7, 2016
Social Media

9 Metrics to Determine your Social Media Marketing ROI (Part 2)

My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a struggling entrepreneur, Jim wanted to know how to measure the ROI on his social media marketing. I discussed the first…

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November 4, 2016
Social Media

9 Metrics to Determine your Social Media Marketing ROI

Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business, was trying to determine the ROI on his social media efforts and he was frustrated. He was tracking his analytics…

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November 1, 2016