Branding / Entrepreneur

Business Branding for Solopreneurs: Part 2 Why is Branding Important?

In the first part of this blog series, we looked at what branding is, its roll in client acquisition and a smidgen of why its’ important for you, the solopreneur. (If you missed it, click here to catch up.) Let’s look in part 2 at why branding is important for…

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October 15, 2016
Branding

Business Branding for Solopreneurs: Part 1 What is Branding?

If I asked you, what is the most important aspect of building a successful business? You may answer leadership, marketing, key resources, value proposition or identifying your target market. While I can’t disagree with these, one of the most import cornerstones of any highly successful business is branding. However, this…

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October 12, 2016