Is Your Content like Taylor Swift or Lena Dunham?
“43% of millennials rank authenticity over content when consuming news. They first have to trust a company or news site before they even bother reading the content that they produce.”…
“43% of millennials rank authenticity over content when consuming news. They first have to trust a company or news site before they even bother reading the content that they produce.”…
Different types of content help create credibility and trigger purchases or opt-ins. We buy and want to do business with people and companies we consider reliable and credible experts.…
70% of the U.S. population has at least one social networking profile. (Statistica) Social media has become firmly established as an effective way to market almost any business, but there…
Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs”…
Not Creating a Content Marketing Plan Content is essential for your online marketing success. Achieve greater success by taking the time to plan your content. Learn More Not Getting to…
There are a handful of content formats that convert consistently time after time. They convert because they embrace the buying triggers - credibility, trust, and reputation. So what are these…
As an entrepreneur or small business owner, there are so many things you have to handle, so it’s not always easy to get to everything. If you’ve been putting off…
If there’s one thing many bloggers do wrong, it’s not giving their readers anything to do at the end of the blog post. Put yourself in the shoes of your…
I hear the entrepreneurs I work with say 'I don't have time to do social media, because I'm too busy in my business.' This usually changes when they learn some…
You frequently read “Content is King” as you surf the net. Bill Gates is credited with the first utterance of the term in 1996. If you would like to read…