As great as your paid products may be, if a brand-new follower stumbles upon your website or sales page, chances are high they won’t make a purchase right that minute. They don’t know who you are, what you do, or if you can help them. You need to build your credibility with your audience first…
Does your brand live up to expectations? When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set up your company to stand…
If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your employees or contractors; with your customers; with your prospective customers; and with your local community. In fact, it’s nearly impossible to run any kind of profitable business without forming a variety…
Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you look for someone with experience? Did you check the contractor’s references, or just take his word at face value? You are probably looked for evidence…
Different types of content help create credibility and trigger purchases or opt-ins. We buy and want to do business with people and companies we consider reliable and credible experts. In addition to providing value in your content, you can use different tactics to strengthen your credibility and thus increase your conversions. Use Testimonials in…
Remember what you had to do to find information twenty years ago? If you wanted to research how to market your new service, you got in the car and drove to the library. Once there you consulted the card catalog (remember them!) and then combed the tombs of books or magazines to find the information…
