Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you look for someone with experience? Did you check the contractor’s references, or just take his word at face value? You…
Different types of content help create credibility and trigger purchases or opt-ins. We buy and want to do business with people and companies we consider reliable and credible experts. In addition to providing value in your content, you can use different tactics to strengthen your credibility and thus increase…
Remember what you had to do to find information twenty years ago? If you wanted to research how to market your new service, you got in the car and drove to the library. Once there you consulted the card catalog (remember them!) and then combed the tombs of books or…