The way we promote our businesses has transformed dramatically in the past decade. Gone are the days when traditional advertising was the only strategy to attract customers. Today, content marketing…
Content Marketing isa tool every entrepreneur should have in their marketing toolbox. It is one of the best tools to increase customer engagement and attract your target audience online. However,…
Black Friday is right around the corner. Are you thinking about how to cash in on the shopping frenzy? Will your current list be responsive to your holiday promos? If…
Once you’ve collected a ton of intel about your Ideal Client Avatar and the content they love, it’s time to figure out how you’re going to uniquely and memorably deliver…
If the idea of hosting a full-length webinar fills you with fear, try pre-recording short videos on specific topics and post them on your social media channels and YouTube. A…
Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market. Did you know? "It costs 16x more…
Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have…
Before you create any content to promote your business, you need to determine who your ideal client is and where to find them. Yes, you can start creating content immediately…
When was the last time you did some target market analysis? Do you know exactly WHO you’re trying to reach with your services? Have you identified HOW you can help…
Does your brand live up to expectations? When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are…