3 Tricks for Creating Engaging Content Your Ideal Client Will Love

Once you’ve collected a ton of intel about your Ideal Client Avatar and the content they love, it’s time to figure out how you’re going to uniquely and memorably deliver that content. Developing a content creation plan and keeping a content calendar are two easy ways to keep your social…

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How To Use Bite Sized Video to Capture Your Target Client’s Attention & Build Authority

If the idea of hosting a full-length webinar fills you with fear, try pre-recording short videos on specific topics and post them on your social media channels and YouTube. A series of videos can be just as effective as a webinar in building trust with your audience. Keep in mind…

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How To Use Psychological Triggers To Increase Black Friday Sales

Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market.   Did you know? "It costs 16x more to nurture a new customer to the same level of revenue contribution as your existing, loyal customers." (Francis Buttle) If…

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