Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy. A…
Content Marketing is the tool every entrepreneur should have in their marketing toolbox and use every day. It is the best tool to increase customer engagement and attracting your target audience online. However, a lot of companies from solopreneurs to Fortune 500 companies, are already doing it. This makes it…
Having a great product/service just isn’t enough when it comes to selling online. You have to show your reader WHY your service is great for THEM. In addition, if you sell the same service or product as other merchants, you have to set yourself apart from the competition, to make your offer…