I recently asked a group of entrepreneurs, “As a small business or solopreneur who's not using content marketing, what is your reason?” The answers were intriguing, read on to see if you have the same questions. Question: I’m not sure what “content marketing” is. If you are new to promoting…
Many of the entrepreneurs I work with have been lamenting the fall of their organic reach on Facebook. For anyone who uses social media for marketing, this has become a cause for great concern. We are all asking, “What do we do now?” There are many opinions about what…
Entrepreneurs are turning back to email marketing to combat the downfall of organic reach on social networks. It never actually disappeared, as savvy business owners still used it with great success, but it hasn’t been center stage since social media came through the door. Marketers have dusted off the adage,…