Don’t just Wish your Conversion Rate was Higher! Do Something About It!

Meet Jolene. She is an online business woman like many entrepreneurs. Jolene has thrown herself wholeheartedly into using content marketing to promote her business. She blogs regularly and has a presence on social media platforms. She’s got it going on. Now, Jolene is becoming frustrated because her audience is not…

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Don’t Waste Time! Distribution is Key to Content Marketing Success

What do you think of when I say “content.” Several things may come to your mind are blogs, newsletters, white papers and e-books. Did you know it also includes the actual text of your website? It can be said that content is king. Oh wait, it is said and quite often.…

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Quality Content Doesn't Have To Be Hard

No matter what type of business you have, you need to publish quality content. There are people who want and need your products or service, and the goal of your content marketing efforts is to connect with them. One aspect that makes any piece of content more effective is the…

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