9 Metrics to Determine your Social Media Marketing ROI

Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business, was trying to determine the ROI on his social media efforts and he was frustrated. He was tracking his analytics…

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Entrepreneur with TOO Much To Do? You Need these Social Media Tools

As I talk to other entrepreneurs, one of the biggest problems many of them face is they don’t have the time to do everything they need to do. As a result, there is always something falling through the cracks. Often one of those items is social media marketing. If you…

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Get to Know Influencers within Your Niche: Building Your Social Media Team Part 2

This is part 2 of my series on building your social media team. In part 1 we revealed the secret of six-figure entrepreneurs: they don’t do everything themselves. The difference between you and them may only be that they have a rock star social media team. I continued in outlining key…

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