FAQ: How can I get my Audience to Interact with my Content?

Mike, a sales coach, came to me frustrated and ready to throw in the towel on content and social media marketing. He told me he had been consistently posting his blogs and staying active on three of the leading social media platforms. He posted high-quality content but was not getting…

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9 Metrics to Determine your Social Media Marketing ROI (Part 2)

My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a struggling entrepreneur, Jim wanted to know how to measure the ROI on his social media marketing. I discussed the first…

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