I was speaking with Sam, a busy business coach, who said to me, “I tried content marketing to promote my business and it didn’t work. It was a big waste of time and money.” My reaction was to investigate why it didn’t work for Sam. “Really? How long did you…
Whether you’re a new business owner or a veteran, you are probably looking for the most effective free or low-cost methods for marketing your business. You can have the best product or service in the world but it does no good if people don’t know about it. For many start-ups…
Joe has been blogging as part of his marketing strategy for the last ten years. Publishing high-quality content on a consistent schedule has helped establish his credibility, create a steady stream of leads and grow his business. One question he hears frequently is “With all the detailed information you freely…