A friend and I were talking about the need to use relationship marketing or, in other words, build a relationship with your website visitors and social media audience. As a business coach, she often has to explain the need for relationship building to her clients. This was her observation: "…
According to Dictionary.com, the definition of plagiarism is “an act or instance of using or closely imitating the language and thoughts of another author without authorization and the representation of that author's work as one's own, as by not crediting the original author.” In plain English, if you take someone’s…
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting. Scientists and psychologists have studied the ways people learn for dozens of years and they have documented…