Relationship Marketing Is Key to Making Sales
A friend and I were talking about the need to use relationship marketing or, in other words, build a relationship with your website visitors and social media audience. As a…
3 Ways to Avoid Plagiarizing When Repurposing Content
According to Dictionary.com, the definition of plagiarism is “an act or instance of using or closely imitating the language and thoughts of another author without authorization and the representation of…
4 Ways to Get Content to Your Audience
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the…
Why You Should Create Channel Specific Promos For Content Promotion
For every channel or platform you will use to promote your content, be sure you know what works and what doesn't. There’s no sense in wasting your time and money…
Know where your audience hangs out
No matter how awesome your content is, if you're sharing it on LinkedIn and your market spends all their time on Instagram, you won't get any traction. But first things…
How to Use Emotional Marketing In Your Business
People are savvy these days when it comes to the Internet. They aren’t just searching for fluff, but concrete facts and information that they can use. Content is king and…
4 Ways to Promote Your Content
Once you’ve published your content, it’s time to market it to the masses. Yes, organic search engine results are wonderful and you’ve optimized to take advantage of that avenue but…
Top 8 Tips for Managing Your Online Reputation
Have you ever thought about your online reputation and that of your business? One of the primary goals of content marketing (and all its components) is to build your credibility…
Use Relationship Marketing to Take Your Business to New Heights
Most entrepreneurs have embraced the concept of content marketing and its necessity in growing their business. If you market online you are familiar, at least on a basic level, with…
Optimizing Your Content With Smart Keyword Practices
When you create your content, it always needs to be strategic so that your content can be found on the web through the search engines. Keywords are those words people…