Why Your Social Media Marketing Isn’t Working
I believe most entrepreneurs realize having a presence on social media is a necessity and, on some level, engage in social media marketing. However, what many people don’t realize is it's…
Stop! This Will Change How You Do Social Media
(I wrote this article in 2016 and it has been one of my most popular. So, I decided it was a good time to review and update it.) Most business…
9 Metrics to Determine your Social Media Marketing ROI (Part 2)
My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a…
9 Metrics to Determine your Social Media Marketing ROI
Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business,…