Top 9 Social Media Marketing Tips

A social network, such as Facebook, can be a bit overwhelming. When an entrepreneur intends to use it for marketing their business, they need to learn some best practices. These 9 tips will get you started.

1. Double check graphic sizes before having your graphic designer create any graphics for your ads as they are always changing. Resource: http://sproutsocial.com/insights/social-media-image-sizes-guide/
2. Graphics of people often convert better than graphics of things.
3. Social needs to be hyper-visual. Create a beautiful visual experience for your followers.
4. Social is about life. You can leverage life events in your social campaigns to make a huge impact on your audience.
5. It’s important to monitor your social media marketing activities whether paid or free to ensure that the time and money you spend is getting the results you expect. Recommended: Hootsuite
6. Don’t be afraid of outsourcing your social media marketing to a professional. If you choose the right company, you can leapfrog over the competition.
7. While you do have to create content for social media, your content should originate at your website or blog.
8. Social marketing is supposed to be social. Answer people’s comments. Thank them for their compliments and their complaints.