What do you think of when I say “content.” Several things may come to your mind are blogs, newsletters, white papers and e-books. Did you know it also includes the actual text of your website? It can be said that content is king. Oh wait, it is said and quite often. (Check out the history of…
No matter what type of business you have, you need to publish quality content. There are people who want and need your products or service, and the goal of your content marketing efforts is to connect with them. One aspect that makes any piece of content more effective is the timing and relevancy to your…
One of the most frequently asked questions I hear from entrepreneurs I work with is, “What software do I need to manage my online business?” There are hundreds of solutions available to fit any business. This infographic illustrates my top recommendations.
In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using it for years! How else do you think they sold all those cars and themselves? Take a moment and think about purchases that you have…
Have you ever seen the Staples commercial with the “easy” button? Buttons are quite helpful. This is how you want your audience to feel about your website and social media pages – they are easy to find and provide valuable information. If you are not linking your social media profile pages with your website, you…
Maybe you’ve heard it at a networking event, webinar, or in your Facebook group. It goes something like this: “My list is 500.” “My list is not responsive.” “How do I convert my list?” We all need to make a concerted effort to stop talking about our “List”. They aren’t a thing or a…
Instead of focusing on growing the number of subscribers as quickly as possible, focus on building an engaged list. A small list that is actively engaged with your content will convert much better than a large, uninterested list. This infographic will show you have tactics for building an engaged list. Do you want to learn…
Last week, I wrote about the role of emotions in content marketing. If you missed that post, read it here. There was a lot of interest in that article and many readers told me they wanted more. You wanted more examples and ideas of how you can apply these strategies to your internet business. Let’s…
One of the questions I’m most often asked about email marketing is how often you should mail your list. If you are asking that question, you aren’t alone! I wish there was a simple, straight-forward answer, but the best I can do is tell you that it depends. For everyone that just groaned, let me…
Have you ever had a simple question but didn’t know where to find the answers? Most people do a Google search for the information they need. This will probably get you to a website, but finding the information you need on the site may require hopping from page to page. Don’t make the task so…
