FAQ: How can I get my Audience to Interact with my Content?
Mike, a sales coach, came to me frustrated and ready to throw in the towel on content and social media marketing. He told me he had been consistently posting his…
5 Factors to Determine if Your Service Business is Marketable
When you’re planning to start your service business, it is crucial to incorporate a marketability evaluation. At its core, the purpose of this is to answer the basic questions: Who…
13 Key to Creating an Irresistible Service Offer
Just as your target audience are all individuals who need individual approaches, strategies, and motivation, so are the many ways you can create the irresistibility factor in your service. Create…
How to Become an Irresistible Entrepreneur
It’s important to take the time to ensure you’ve chosen the right business for you. And once you’ve decided what type of business makes you passionate, what type of customer…
Why You Need to Use Psychology in your Service Business
One absolute essential for any entrepreneur, in any business, is to understand both human psychology, as well as the psychology of the consumer. That’s the “what makes them tic” part…
9 Metrics to Determine your Social Media Marketing ROI (Part 2)
My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a…
9 Metrics to Determine your Social Media Marketing ROI
Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business,…
Ready to start your business? Determine the Credentials You’ll Need
Do you have to acquire a list of credentials as long as your arm in order to start your own profitable business? Of course not. But exactly which credentials, degrees,…
Do You Have What It Takes to be an Entrepreneur?
Conducting business via the internet has become a popular choice in recent years. The advantages to a fledging entrepreneur are huge. Here are a few: Many online businesses are low-cost…
Business Branding for Solopreneurs: How to Increase the Reach of your Brand and Grow your Business
This is part 5 of my series on business branding for solopreneurs. You can find the other posts here: (Read Part 1. Read Part 2. Part 3. Read Part 4.) Let’s…