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How to Boost your Content Marketing with Live Events

Have you ever participated in an online course, a webinar, or a Facebook Live? These types of live events can provide immense benefits for your business. They help further enhance your credibility and authority as a leader in your industry. You earn the trust of your audience by providing substantial value to your prospects.  You…

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The Role of Social Media in Your Content Marketing Strategy

It has been said that no content marketing strategy is complete without social media but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with results that are less than exciting.    However, social media has real power to bring awareness to your content…

Build Trust and Recognition with Your Audience Through Integrated Content Marketing

“47% of buyers view three to five pieces of content before engaging with a sales rep.” (Hubspot) How integrated is your content marketing? Do your social media posts support your opt-in? Does your blog support your downloadable content? To take your business to the next level, it’s important that your content marketing efforts are integrated….

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How To Use Psychological Triggers To Increase Black Friday Sales

Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market.   Did you know? “It costs 16x more to nurture a new customer to the same level of revenue contribution as your existing, loyal customers.” (Francis Buttle) If your list is full of…