Social Media

9 Metrics to Determine your Social Media Marketing ROI (Part 2)

My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a struggling entrepreneur, Jim wanted to know how to measure the ROI on his social media marketing. I discussed the first…

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November 4, 2016
Social Media

9 Metrics to Determine your Social Media Marketing ROI

Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business, was trying to determine the ROI on his social media efforts and he was frustrated. He was tracking his analytics…

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November 1, 2016
Entrepreneur

Ready to start your business? Determine the Credentials You’ll Need

Do you have to acquire a list of credentials as long as your arm in order to start your own profitable business?  Of course not.  But exactly which credentials, degrees, licenses or professional accreditations you’ll need does depend on what type of business you wish to start. Some absolutely need…

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October 28, 2016